Dream Bed - Brand Activation for Fleep
Fleep, a Quebec mattress company, was looking for a way to introduce its product to a new clientele. Following an experiential marketing approach, the company decided to include the discovery of the mattress as part of the event Furie la nuit, created by Noctura.
Noctura built a soothing zone including light cylinders and canopy beds. The beds, dressed in Fleep fabrics, offered a relaxing moment, combined with video projections. The brand activation Dream Bed offered the possibility to try the mattresses in an enjoyable environment, with receptive participants.
Highly popular during Furie la nuit, the beds were shared many times on social medias by influencers. Furie la nuit and Fleep tagged these posts #litdereve (dreambed). Photos and videos of the marketing stunt were also taken to create unique and relevant content for the brand.