Christmas Illumination - An immersive experience

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Background

Every year, the Sanctuaire Notre-Dame-Du-Cap’s gardens are illuminated for the Christmas holidays. For its 15th anniversary, Noctura created a beautiful scenography, highlighting the site’s wonderful architecture and the beauty of its old trees.

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Project

The area was divided in six zones. At first, the visitors entered a tunnel of lights that filled them with wonder. Then, the divine forest and its illuminated trees provided a thoughtful moment. Further along the path, a massive rock was enhanced by a soft light projection. Upon leaving this zone, the visitors found themselves surrounded by a meteor shower that enclosed a peaceful campfire. When the visitors came out of the forest, they could leave Santa Claus a Christmas wish (thereafter delivered by Noctura, of course!)

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Outcome

33,000 people participated in the immersive experience throughout the month, multiplying by three the number of tickets sold compared with the previous year.