60 Years of Fashion - Place Ste-Foy  (Ivanhoe Cambridge)

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Background

Celebrating its 60th anniversary, Place Ste-Foy approached Noctura to create an original experience for its visitors.

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Project

Noctura imagined and created an artistic installation presenting the fashion and culture that have marked the last six decades. The exhibition features 18 mannequins, who are coming to life through today’s clothes, offered by Simons.

Noctura also produced informative content and a music soundtrack to create a fully immersive experience. The designer Jean-Claude Poitras and stylist Ysabelle Mercier imagined the clothing styles.

 

Experiential
marketing
Immersive experience
Brand activation
Communication strategy



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Outcome

The exhibition took place from October 10 to November 11, 2018, at Place Ste-Foy. Medias and visitors showed great interest.